Haier, a global brand that aspires smart living in every Filipino home, entered into a partnership with the Philippine Basketball Association as the league's official 'Home Solution' partner for its 45th season.
Haier offers home appliances ranging from refrigerator, air conditioner, washing machine television and gas range.
Haier believes that the PBA is a household name in every Filipino home.
"When we say basketball, PBA is a brand that comes to mind of anyone who knows his basketball. On this note, Haier believes the PBA is an ideal platform to succeed in our vision to be present in every Filipino home," said Xuhiong Yan, president and CEO of Haier.
The brand may seem fresh for some household, but Haier has been serving every Filipino home for many years. Globally, the Haier group owns other brands including the world-famous GE Appliances - America's leading and one of the largest appliance brands for refrigerator - and other home appliances with 125 years of experience in the business.
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Furthermore, Haier group also owns New Zealand's Fisher and Paykel, a premium brand of Kitchen appliances, AQUA a home appliance brand from Japan and other premium home brands like Hoover (US), Casarte (China) and Candy (Europe).
Haier has been awarded for 10 consecutive years (2009-2018) as the number one brand globally in major appliance, based on Euromonitor International ranking. In addition, Haier ranks 41st in 2019 as one of the world's 500 most influential brand.
"We envision that when the PBA is mentioned, Haier brand will also be remembered. We believe that our association with a brand like the PBA will also bring us closer to the hearts of every Filipino, who have patronized the sport for 45 years. That said, Haier is looking forward to an exciting season ahead," Yan added.
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Photo above shows PBA Commissioner Willie Marcial (third from right) and Haier president and CEO Xuhong Yan (fourth from left) officially sealed the deal with a handshake on Sunday. Also in photo are (from left to right) Jenn Samson, Haier product director; Lyn Villafuerte, Haier brand marketing manager; Joseph Bandol, Haier national sales and marketing director; Wang Qun, Haier marketing manager and Angelo Serrano, EXCITE president and PBA marketing head.
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